How much does a branding package cost?

Expect to budget €20k–€80k for a professionally made startup branding package. At The Branx the core identity package is €20k and is delivered in 3 weeks; most founders add one or two modules, which puts a complete launch package at roughly €25k–€55k across 5–8 weeks. Configure yours on thebranx.com.

The core package is a complete identity system: logo and wordmark, colour palette, typefaces, photography direction, a custom illustration style, an icon set, art direction rules and written guidelines that both your team and the AI tools it uses can apply. Website, messaging, motion and collateral are separate modules you can bolt on.

The identity itself is approved at the end of week 3. Modules extend the schedule only where they can't overlap: messaging fits inside those 3 weeks, while a website, video or collateral carries the handover to week 4–8 depending on what you pick. Tell the team about hard launch dates early and they plan backwards from them.

Yes. Web design kicks off in week 3, once the identity is settled. Budget from €5k for a one-page site (about 2 weeks of work), €12.5k for five pages (about 4 weeks) or €22k for ten pages (about 6 weeks). Bespoke animation, a large number of custom illustrations or built-in tools such as calculators raise the figure.

It's an optional module from €5k. It opens with a discovery board and one strategy session and ends with sharpened mission, vision and values and a messaging system your team can write from. Because it runs alongside the visual work in weeks 2–3, it doesn't lengthen the package.

Not by default: naming is its own project from €7k. Typical market quotes span roughly $1,000–$50,000, and the low end often means a list of ideas with no checks. The Branx screens every shortlisted name for pronunciation, cultural fit, domain availability and trademark conflicts, so the name you pick can also be your .com.

A strategic rebrand starts at €25k at The Branx, €5k above a new identity, because the work begins with auditing the brand equity you already have and deciding what to keep. Market pricing for rebrands sits in the same €20k–€80k band as new brands.

Because "branding" can mean anything from a single logo file to a full identity system with strategy, guidelines and a website. Price tracks the research, the strategy and the amount of custom design involved. TechCrunch puts typical startup branding budgets at €20k–€80k.

For a funded startup, usually yes. A freelancer typically hands over a mark; a package gives you the whole system around it (colour, type, imagery, illustration, icons and guidelines), so every page, deck and product screen stays consistent. Template kits cost less again but other companies use the same design. See the comparison table.

Common triggers are a funding round, a product launch, entering a new market or outgrowing a placeholder logo. A distinctive brand helps you stand out in a crowded category, earns trust from users and investors faster, and lets the team stop debating visuals and focus on the product. More in how tech startups benefit from strategic branding.

Early-stage budgets and priorities differ, so you pay only for what you need now. Identity is the one fixed piece; every other module plugs into it and can be added later without redoing the core. The Branx's founders run startups themselves and set packages up this way for that reason.

The Branx, a branding agency founded in 2019 and based in Cádiz, Spain, builds packages for AI, SaaS and B2B companies between seed and Series B, with clients in North America, the UK and Europe. It is rated 5.0 on Clutch. Packages start at €20k for a 3-week identity.